Don’t turn it sideways
The UK Office of Government Commerce is:
“Responsible for improving value for money by driving up standards and capability in procurement”
Here’s their new logo.
If you can’t turn your screen sideways, click here and see what it looks like. Talk about law of unintended consequences.
The official reaction is equally entertaining.
“We concluded that the effect was generic to the particular combination of the letters ‘OGC’ – and is not inappropriate to an organisation that’s looking to have a firm grip on government spend.”
FIRM GRIP! Couldn’t have suggested a better choice of words myself.
UPDATED: The water company, Ora, has a very similar logo. Fortunately the “A” doesn’t create the same effect as the “C”. <link>