Gordon Brown talk to us, not over us
“UK Prime Minister Gordon Brown, called on European leaders to send the message that ‘no sound, solvent bank should be allowed to fail through lack of liquidity'”.
That’s not a soundbite, it’s an economics lecture.
Gordon, you may be a being of higher intellectual capability and you may be aiming for a job with the IMF, but your audience is the UK voter and they have no idea what you’re telling them. Try imagining that every time you talk to the press you are talking to my 14-year-old son.
The big problem here is the word “liquidity”. Other than water out of a tap, my son and many people have no idea what it means in this sentence. If you can’t reassure people that their savings are safe (nice soundbite and good positive vocabulary) then you need to tell them, “you are doing everything you can to ensure that the good banks have the money they need to stay in business”.
You’re no longer the Chancellor. You’re the PM. So stop sounding pompous, formal, superior and intellectual and people will understand you better, gedd’it?