Not as conscious as we think
The Guardian is reporting the success of the “invisible bear” Youtube clip (above) as a subtle road safety campaign. <link>.
The same clip got a mention in this week’s In Our Time on neuroscience <link>. One of the participants reported that they showed this clip to people in a FMRI, a machine which monitors brain activity. Interestingly, the people in the test didn’t “see” the bear the first time, but the brain did. It just didn’t register in the person’s consciousness. The programme also referenced the work of Libet which I have reported on previously <link>.
If you’re at all interested in this area of science I recommend this podcast.
The next stage of the campaign is here: